Myntra plans to widen third-party seller base
Myntra had to rely on model-driven inventory, in close cooperation with major vendors like vector e-commerce and Tech Connect retail, among others.
Flipkart property fashion e-tailer Myntra is looking to establish its core business model.
According to people who know about your plans, fashion and lifestyle e-tailer has been focusing on the market, as opposed to its current strategy is an inventory-led business.
Myntra plans to widen third-party seller base in India
Myntra sent a communication to other sellers, with a request to work with the company and sell Bengaluru based on their platform. Then reviewed a communication sent to the merchant. This would give him a broader base of independent third-party vendors.
The inventory-led models, e-commerce company buys a share in advance of the sale of its clients, while in the model of the market online retail platform connects customers of other vendors that are less capital-intensive.
Myntra tendency to insist on the model of the market at a time when the top focus of the company was on the timing of return, for which he has set a goal of fiscal year 2018. Myntra executive director Anant Nareyenen said in September that the home business brands operationally profitable.
In connection with the merchants, Myntra asked for certain data points while she decided to attract new suppliers on the Internet. “We will analyze the same and interest category manager to contact you to take the discussion forward, when we see a potential business opportunity that will be mutually profitable,” noted the link.
When contacted, a spokesman Myntra said in response to e-mail, “We reject the focus on the market. There’s nothing frozen here, reaching the number of business sellers as usual. “
Myntra parent company Flipkart works mainly on the model trading floor, even if they have the pick of alpha-sellers. Myntra had to rely on model-driven inventory, in close cooperation with major vendors like vector e-commerce and Tech Connect retail, among others.